The Smiley Company announces a series of global International Day of Happiness activations in support of the United Nations’ “2022 HAPPINESS FOR ALL, UKRAINE” campaign
NEW YORK, March 21, 2022–(BUSINESS WIRE)–On the International Day of Happiness on March 20, The Smiley Company unveiled a series of large-scale screenings around the world featuring the iconic smiley face logo in the colors of the flag Ukrainian. The projections support the United Nations International Day of Happiness initiative “2022 Happiness for All, Ukraine” and serve to draw attention to and honor the bravery and resilience of the Ukrainian people.
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To celebrate the International Day of Happiness, The Smiley Company unveiled a series of large-scale screenings around the world, including New York and Los Angeles, featuring the iconic smiley face logo in the colors of the Ukrainian flag, on Sunday March 20, 2022 in New York. The projections support the United Nations International Day of Happiness initiative “2022 Happiness for All, Ukraine” and serve to draw attention to and honor the bravery and resilience of the Ukrainian people. (Stuart Ramson/AP Images for The Smiley Company.)
Smiley also donates to various humanitarian organizations supporting Ukraine and uses his platform, The Smiley Movement, to raise awareness and share resources on ways to donate to the Ukrainian effort.
Smiley’s message of empathy and support for Ukraine lit up buildings in key cities around the world, including New York, Los Angeles, London, Berlin, Paris, Rio de Janeiro, Rome and Sydney.
Established by the United Nations General Assembly in 2012, the International Day of Happiness aims to remind people around the world that actions matter and that every person can help build a more compassionate world, wherever they are. Since its inception 50 years ago, Smiley’s mission has been to spread good news to demonstrate the immense power of a smile through spreading positivity, good news and optimism across the world.
Pursuing Smiley’s goal of making the world happier, kinder and more mindful, Smiley Movement is a non-profit organization aiming to inspire positive change in society while tackling pressing societal and environmental issues. Smiley Movement provides a cross-media platform of news, videos, events and awards that connects the nonprofit sector with the general public to enlighten minds and empower people to take positive action.
Photos from the New York and Los Angeles screenings can be found HERE and broll HERE. (Credit: AP for The Smiley Company).
To learn more about global solidarity and humanitarian support for Ukraine, as well as ways to donate, click here: https://smileymovement.org/
Take the time to smile and stand tall as a force for good.
About Smiley Company:
Created in 1972 by French journalist Franklin Loufrani to spread good news, the BRAND/BRAND Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and highlights the emotional learning at the top of the agenda. Smiley is a universal counterculture icon with a message of positivity that has influenced generations around the world. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.
In 1996, Nicolas Loufrani, son of Franklin, took over as the world was in the midst of a digital revolution and saw a huge opportunity to bring Smiley into the digital world. Nicolas has created a whole new way to communicate, using a variety of facial expressions on the original Smiley to convey emotions. His emoticons are now used daily by everyone around the world.
Continuing Smiley’s goal of making the world happier, kinder and more mindful, Loufrani created Smiley Movement in 2017. Smiley Movement is a non-profit community that aims to inspire positive change in society by tackling to pressing societal and environmental issues. Smiley Movement provides a cross-media platform of news, videos, events and awards that connects the nonprofit sector with the general public to enlighten minds and empower people to take positive action.
Today, The Smiley Company is one of the world’s largest licensing companies spanning fashion and homewares, food and beverages and continues to embrace collaboration as an opportunity to spread that message. important. For 2022, Smiley will bring back its original message of “Take the Time to Smile”, which is still as relevant as ever, spreading that positive message through global activations, brand collaborations and wellness experiences. More than an icon, a brand and a lifestyle, Smiley is a spirit and a philosophy and a reminder of the power of a smile.
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