Activist company

Salesforce Employees Sign Petition to Stop Doing Business with the NRA – NBC Bay Area

With images of the horrific and deadly Texas shooting still fresh in their minds, thousands of Bay Area techs are now telling their bosses they no longer want to sell their software to the NRA.

Thousands of Salesforce employees have signed a petition asking the company to stop doing business with the gun rights group.

“The NRA uses Salesforce products to drive marketing and fundraising efforts,” said Carolina Milanesi, president of creative strategies at Salesforce. “It’s unconscionable to consider their use of cloud marketing (a Salesforce product) to capitalize on mass shootings.”

Milanesi follows technology and said Silicon Valley is particularly ripe for this kind of insider activism.

“I really believe the younger generation is more eager to have their voices heard,” she said. “Ethics, morals and values ​​are really important, and right now we’re at a time when power is in the hands of workers more than organizations.”

Google walkouts have taken place over the company’s handling of sexual harassment allegations.

Salesforce employees ask Marc Benioff to drop the NRA as a client. NBC Bay Area’s Raj Mathai sat down with business and tech reporter Scott Budman who has the whole story.

And at Netflix, in solidarity with the trans community, denouncing the company’s decision to continue working with comedian Dave Chappelle.

Even Salesforce CEO Marc Benioff has spoken out about tech activism, recently telling CNBC, “Do you want to have a great culture, do you want your company to do the right thing, or do you want always defending the next problem?”

As the Salesforce protest gains momentum on social media, employees said they were optimistic that changes would be made.

Among the things these employees said were that they believe that Salesforce has always been a progressive company, that their values ​​do not align with those of the NRA, and that they believe their leaders will bring about the changes they want to see.