Activist community

Rare Beauty and the BIPOC community: match or failure?

Full disclosure: I discovered Rare Beauty before the official hype, spending my own hard-earned cash again and again. It took me a minute to realize the brand belonged to Selena Gomez.

Many years ago at a movie junket I met Mrs. Gomez and thought she was one of the kindest spirits I have ever met. This was long before Rare Beauty became a “thang” and I have never forgotten the kindness with which she treated me and the caring manner in which she listened to me. She is the daughter of a Mexican father and a mother of Italian descent. I remember thinking, “she was raised properly,” so it was no surprise when, in 2020, Gomez announced the launch of the Rare Impact Fund.

It started with kindness. First-time Rare Beauty products were sold, with 1% of sales going towards improving access to mental health resources and services, particularly for underserved communities. In a smart move, they added funds to the good fight by engaging in a strategic partnership with the goal of raising $100 million over the next ten years.

If they achieve this goal, it will make the Rare Impact Fund one of the most important mental health organizations associated with a corporate entity. And to ensure maximum impact, Rare Beauty has formed the Rare Beauty Mental Health Council, which is made up of expert advisors from leading mental health-focused universities, organizations and companies.

It’s interesting how blushers, highlighters, lip glosses, foundations, skin tones and every product in the Rare Beauty line can both achieve their purpose as a beauty brand while helping the community meet its mental health needs.

Selena Gomez is only 29 years old and divides her time as an entrepreneur with her roles as an actress, singer, producer and activist. She clearly wins in everything she puts her hands on and her beauty brand, Rare Beauty is just another example of this march to becoming a legend.

The Rare Beauty team understands the complex needs of the BIOPC community. Here are the best products that are definitely worth your money:

—Rare Beauty Soft Pinch Liquid Blush is easily the most pigmented blush you’ve ever used. It’s super buildable, crease-free, and lasts all day on any type of foundation.

—Rare Beauty Positive Light Liquid Luminizer Highlight can give you a dewy look or a classic highlight. Additionally, the range of shades includes soft pinks to darker nudes and shimmering golds, suitable for all skin tones.

-Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen: Rare Beauty offers 24 different shades and SPF 20 plus a hydrating tinted moisturizer that immediately blurs the skin with luminous to medium coverage that feels weightless on the skin. face.

—Rare Beauty Always An Optimist 4-in-1 Prime & Set Mist hydrates, primes, sets and refreshes skin with soothing ingredients like niacinamide and water lily.

– Rare Beauty Stay Vulnerable Glossy Lip BalmStay Vulnerable Glossy Lip Balm offers five gorgeous, non-sticky shades formulated with a nourishing blend of sunflower seed, water lily and lotus seed oil to keep your lips smooth and hydrated.

—Rare Beauty Perfect Strokes Matte Liquid Liner is perfect for novices and experts alike with a tip smooth enough to create the perfect wing.

-Rare Beauty Liquid Touch Foundation Brush is a fiber-infused game changer that does a better job than any finger at blending your foundation products.

You can find out more about the Rare Impact Fund at rarebeauty.com at www.rarebeauty.com/pages/rare-impact.