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How a tampon company’s tweet sparked calls for #BoycottTampax

On Al Gore’s Internet, every week is shark weekand this time, the buddy happens to be Tampax.

A social media firestorm erupted when a Monday tweet from the tampon company’s Twitter account was slammed as ‘rape’, ‘grotesque’ and ‘peak patriarchy’ by dozens of users who are united behind the hashtag “#BoycottTampax”.

But others defended the tweet, accusing some of its critics of being transphobic, particularly those who used the hashtag as a launching pad to slam old Tampax posts using inclusive language.

Confused? Exhausted? Already fully migrated to Mastodon? So are we, but let’s ride this crimson tide together, okay?

Here’s how it went:

Tampax, the tampon brand owned by Procter & Gamble, came under fire after a Monday morning tweet that said, “You’re in their DMs. We are in them. We’re not the same.” Surprisingly, it wasn’t the use of a three-year-old meme format that prompted a first wave of condemnation, but rather the assertion than the joke. humiliated, objectiveand sexualized girls and women.

“Peak of Patriarchy: A company making women’s products insults its entire customer base and thinks it’s OK,” one user replied. “You really are morons. »

“Thumbs up for sexualizing tampons. I’m sure the growing male fetish market will love this shit,” another wrote. “You are fucking disgusting. Glad I never used your terrible products.

“Good to know that you think women’s bodies and rampant levels of men’s choice to violate us is just a big joke,” another user said. boiled.

“Can women and girls ever take a break from the relentless perversion of our bodies and our lives? someone else lamented.

Additional activity on Tampax’s Twitter account has only further infuriated its detractors, the brand report soon after that he “refused to keep twitter off before we shared this tweet”.

When Always, a sister brand also owned by Procter & Gamble, quickly popped up in her replies asking “how long have you been keeping this one,” Tampax wrote, “since the last period.” And in response to a follower’s delight to stumble upon the tweet just minutes after it was sent, Tampax paired a winking emoji with the quip: “better sooner than later.”

Several brand-bashing users took the opportunity to resurrect a September 2020 tweet from Tampax about period diversity. “Fact: Not all women get their period,” the brand’s Twitter account wrote. “Also a fact: not all menstruating people are women. Let’s celebrate the diversity of all people who bleed!

“#BoycottTampax is trending”, a critic tweeted Tuesday, attaching the 2020 post. “Already there for me after posting this post. All humans are “bleeders”, only human women menstruate and we deserve humanizing words…those words are women and girls. If some reject these words, it does not change the reality.

This kind of language — excluding transgender and non-binary people who menstruate but don’t identify as female — has spread via the #BoycottTampax tag. “Who is ‘their’?” an user required, in response to the pronouns used in the Tampax DMs tweet. “Who is ‘them’?”

Vitriol barbs directed at social media influencers Dylan Mulvaney and Jeffrey Marsh, who identify as transgender and non-binary respectively, were also prevalent on the label. Mulvaney and Marsh had no direct connection to Tampax’s Monday tweets, but claims earlier this year that they had both received endorsements from the tampon company were quickly revived and shared.

A user claiming to be a clinical psychotherapist retweeted a transphobic post from June on Mulvaney and Marsh’s ties to sanitary products companies, adding: ‘This is intentionally designed to enlighten, abuse and destabilize women and girls. Say no.”

(Although Mulvaney claimed in March that she received a partnership offer from Tampax, it’s unclear if that was true or if she accepted it. Marsh, who served as a brand ambassador for inclusive vintage brands This is L and The Phluid Project, has never been sponsored by Tampax.)

Tampax spokespersons did not immediately respond to The Daily Beast’s requests for comment.

Even more users flocked to flood the #BoycottTampax tag with support for Tampax. Some have called the critics “TERF,” shorthand for trans-exclusive radical feminists, a cohort with transphobic beliefs. Others sought to designate more productive targets for their anger.

“Imagine that you decide to #BoycottTampaxnot because they are owned by P&G which tests on animals, exploits workers and destroys the environment, but because the person running their social media made a joke,” one user said. commented.

“Of course, the real outrage here is that vintage products should be free and universally accessible,” said campaigner Charlotte Clymer. tweeted“especially in schools and workplaces, and yet… they are not.”