Activist community

FIM2022 a one stop shop for the local and global franchise community

Nanta (center), Azman (second from right) and Radzali (right) with franchisor Marrybrown in a group photo after the launch of FIM2022 at KLCC.

KUCHING (September 12): The 29th Malaysia International Franchise Exhibition & Conference (FIM2022) themed “Rebuilding Growth, Driving Excellence” served as a one-stop hub for the local and international franchise community.

Launched on September 8 at the Kuala Lumpur Convention Center (KLCC), the three-day event was organized in collaboration with the Ministry of Domestic Trade and Consumer Affairs (MTDCA) and the Malaysian Franchise Association (MFA).

Hailed as the largest franchise exhibition and conference in Southeast Asia, FIM2022 targeted a total of 14,000 visitors and an expected potential franchise investment of RM450 million across the three days. It involved nearly 100 local and international franchise brands from nine countries: the United States of America, Australia, Indonesia, Italy, Japan, South Korea, Singapore, Taiwan and Malaysia. -same.

The conference also brought together several related agencies and vendors, aiming to create an integrated franchise ecosystem.

Additionally, it brought together 25 distinguished speakers comprising of industry activists and professionals from abroad and domestically. Some of the highlights of this year’s conference included basic franchise business terminology, expanding business in the international market, franchise legislation, sharing business building strategies, as well as strategies for meet today’s economic challenges.

Besides the exhibition, FIM2022 also highlighted several other activities such as business matchmaking sessions, franchise negotiation sessions, franchise information sessions called “franchise pit stops”, “ludo -educational”, activities and also franchise conferences.

In his remarks, Malaysian Prime Minister Datuk Seri Ismail Sabri Yaakob described FIM2022 as “the best platform to explore various franchise business opportunities and obtain various franchise information including government aid and incentives, support services, development activities, as well as training programs available in the franchise sector.

“In addition, it is also a platform for local franchise companies to promote their respective businesses through franchise packages and create opportunities to turn conventional businesses into franchise concepts,” he said. he said in his speech at the opening ceremony of FIM2022 at KLCC on September 8. .

The franchise ecosystem is very dynamic and is exposed to changes in the global economy and social landscape such as foreign currency fluctuations, price competition, legislation and others.

In line with the FIM2022 theme, our country has carried out various initiatives to improve the local franchise to ensure the sustainability and stability of the business during the Covid-19 pandemic and also the inflation that is happening in all countries.

“The efforts involved the support of all parties, including the public and private sectors, as well as those who have interests through the strategies that have been set by the government,” said Ismail Sabri.

Ensuring the government’s ambition that the country’s franchise industry continues to grow and become one of the contributors to the economy in the future, MTDCA has stepped up its efforts to implement development-oriented programs franchise both nationally and globally, the Prime Minister added. .

“Many efforts have been made by the ministry to introduce more new approaches in the promotion of franchise business, as well as to improve the mechanism of existing implementation programs, so that they are in line with the business environment of increasingly difficult and to the needs of the new normal,” he said.

The Prime Minister’s speech was read by Minister of Domestic Trade and Consumer Affairs Dato Sri Alexander Nanta Linggi.

Also present at the FIM2022 launch were MDTCA Secretary General Datuk Azman Mohd Yusof and MFA President Datuk Radzali Hassan.

According to the Radzali, FIM is the only exhibition and the largest franchise conference in Southeast Asia with its organizing record of 28 years.

“The Franchise Exhibition and Conference plays an important role as a platform and model for franchise industry players and aspiring franchise entrepreneurs from home and abroad to come together and create intellectual space and active and proactive discussion sessions in building franchise business networks.”

Radzali also pointed out that FIM is “the best platform for the community to explore job opportunities through franchising and further improve their lives.”

The organizers had expressed the hope that the exhibition and the conference could benefit visitors and help them conduct their business in a more relevant, scalable and sustainable way.

This program has also received sponsorship from various parties including Perbadanan Nasional Berhad (Pernas), Companies Commission of Malaysia (CCM), Secure Robotics, Q-Solve, Harta Maintenance, Marrybrown, Seer Marketing, Bubblebee, My Laksa, At Tea, Ayam Penyet Best, Boat Noodle, Siti Khadijah and Smart Reader Kids.

Visitors were able to participate in various prepared activities, as well as the opportunity to obtain information on franchise activities offered by local and international franchise operators.

Meanwhile, at the same event, Malaysia’s largest franchise fast food chain and also the largest local Halal Quick Service Restaurant (QSR), Marrybrown, had signed a Memorandum of Understanding (MoU) with CB Connect Pty Ltd for the opening of a minimum of 30 Marybrown Restaurants in Australia.

Marrybrown’s partnership with entrepreneur and CB Connect owner Kevin Chi, who has 30 years of experience in the food and beverage (F&B) industry with 10 well-known F&B brands in Victoria, Australia, was reflected in the agreement to facilitate the expansion of Marrybrown’s footprint by bringing its popular halal meals to customers in Australia.

Marrybrown would see its first outlet open in Melbourne in December 2022, serving customers across Australia with the delicious halal menu the brand is well known for, such as Crispy Chicken, Nasi Lemak MB, its range of delicious burgers, special wraps, fun fries. , a range of hot and cold drinks, as well as desserts.

Marrybrown’s founder, Datin Nancy Liew, said she was confident the Australian market would be a great growth opportunity for Marrybrown, making it a strategic move in line with the company’s international expansion plan.

“We are really excited to be able to work alongside CB Connect in this expansion as their wealth of experience coupled with knowledge of local knowledge is what we need to expand Marrybrown’s presence in the Australian market,” said- she declared.