Activist company

2022-09-27 | NDAQ:KHC | Press release

The spooky condiment is popping up all over the country, seeking to turn vampires into tomato blood eaters

Today, Heinz®heralds the return of Heinz Tomato Blood Ketchup, spooking grocery store shelves nationwide and making mealtimes a spooky good time. The limited-edition, tomato-filled bottle packs the delicious, thick, rich Heinz Ketchup fans know and love and returns just in time for Halloween.

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HEINZ’s Tomato Blood returns throughout the land, seeking to turn vampires into Tomato Blood Eaters with the help of vegetarian vampire, Toby. (Photo: BusinessWire)

As the spooky condiment returns to tables and costumes this Halloween season, Heinz enlisted the help of Toby, a vegetarian vampire influencer who ditched the traditional vampire lifestyle and opted to eat something more. tasty instead – Heinz Tomato Blood Ketchup. Through an informative PSA, Toby is on a mission to convert as many of his fellow vampires to enjoy Tomato Blood and, most importantly, spare human necks.

“Being a vegetarian vampire and only eating Heinz Tomato Blood comes with a lot of misconceptions,” said Toby, the 280-year-old vegetarian vampire, Tomato Blood influencer and activist. public service announcement, vampires nationwide will consider that humans can be more than food and give friendship a chance while enjoying a tasty alternative.”

Heinz is encouraging ketchup lovers everywhere to be like Toby this Halloween season, joining vegetarian vampires everywhere and indulging in the devilishly delicious Heinz Tomato Blood before he flies off the shelves like bats at the sunlight. Heinz Tomato Blood Ketchup is available at retailers nationwide starting in October. Plus, human Toby fans can head to select Six Flags locations to try the Totally Loaded “Bloody” Nacho Fries featuring Heinz Tomato Blood and, when the sun goes down, experience the thrill of the Six Flags Fright Fest during of the month of October.

“Whether dripping onto a plate or used as a spooky prop, Heinz has been helping people create memories for years, and this Halloween is no exception,” says Alyssa Cicero, brand manager, communications, Heinz. limited-edition Heinz Tomato Blood Ketchup bottle features the iconic ketchup people know and love in a design even vampires can appreciate.”

Fans can watch the vegetarian vampire film starring Toby himself on Heinz’ YouTube channel and at the AMC premiere of “Interview with a Vampire.” Heinz will also be taking over some of Fandom’s most popular channels and unveiling a special vampire-themed activation on Twitch.

For more on Heinz Tomato Blood Ketchup, follow Heinz on TikTok, Instagram, Reddit and Twitter or find a vampire-glyph billboard and scan the QR code. For vampires only: follow this link for full campaign details.

About the Kraft HEINZ Company

We’re driving the transformation of The Kraft Heinz Company (Nasdaq: KHC), inspired by our purpose, Make Life Delicious. Consumers are at the center of everything we do. With net sales of approximately $26 billion in 2020, we are committed to growing our iconic and emerging food and beverage brands globally. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-focused product platforms. As global citizens, we are committed to having a sustainable and ethical impact while helping to feed the world in a healthy and responsible way. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.